Privacy & Cookie Policy

Last updated: 30 July 2026

1. Who we are

apyDevs is a UK software development and AI consultancy based in Telford, Shropshire. For the purposes of UK data protection law, apyDevs is the controller of the personal information described in this policy.

If you have a question about this policy or how we handle your information, email us at [email protected].

2. Information we collect

We collect information you choose to give us, for example when you contact us, ask us to quote for work, subscribe to updates or work with us. This may include:

• your name, job title, company name, email address, telephone number and the content of your enquiry;
• information needed to discuss, scope, deliver or support a project;
• communications you have with us, including feedback and meeting notes; and
• technical information generated by your use of this website, such as device, browser and IP-address information where it is necessary for security and site operation.

Please do not send sensitive personal information unless we have specifically asked for it and explained why it is needed.

3. How we use your information

We use personal information to respond to enquiries, provide proposals and services, manage our relationship with clients and suppliers, improve our website and protect our systems. In particular, we may use it to:

• reply to messages and arrange calls or meetings;
• prepare proposals, enter into contracts and deliver agreed services;
• send relevant service, project or business updates where permitted;
• maintain business records, meet legal obligations and resolve issues; and
• keep the website and our systems secure, reliable and available.

4. Our lawful bases

We process personal information when it is necessary to take steps at your request before entering into a contract, to perform a contract, to comply with a legal obligation or for our legitimate interests. Our legitimate interests include running and improving our business, responding to potential clients, maintaining professional relationships and protecting our systems. Where we rely on consent, you can withdraw it at any time.

5. Marketing

We may send you relevant updates about apyDevs where you have asked to receive them or where we are otherwise permitted to do so. You can opt out at any time by using the unsubscribe link in an email or by contacting us at [email protected]. Opting out of marketing does not affect essential service or project communications.

6. Who we share information with

We do not sell personal information. We may share it with trusted suppliers who help us run our website, communications, business systems or client services, but only where they need it to provide their service and are required to protect it. We may also disclose information where required by law, to establish or defend legal claims, or as part of a genuine business reorganisation or sale.

When apyDevs provides services to a client, we may process personal information on that client's behalf. In those circumstances, the client is normally the controller and their privacy information will apply.

7. International transfers

Some of our service providers may process information outside the UK. Where this happens, we will use appropriate safeguards required by data protection law, such as an adequacy regulation or approved contractual protections.

8. How long we keep information

We keep information only for as long as it is needed for the purpose for which it was collected, including to meet legal, accounting or reporting requirements. Enquiries are normally kept for up to 24 months, project and contract records for the duration of the relationship and for a reasonable period afterwards, and marketing details until you unsubscribe or ask us to remove them. We may retain limited information for longer where necessary to meet a legal obligation or deal with a dispute.

9. Your rights

Depending on the circumstances, you have rights to request access to, correction of, deletion of or restriction of your personal information. You may also object to certain processing, ask for your information in a portable format and withdraw consent where processing is based on consent.

To exercise a right, contact [email protected]. We may need to confirm your identity before acting on a request. You also have the right to complain to the UK Information Commissioner's Office at ico.org.uk.

10. Keeping information secure

We use appropriate organisational and technical measures to protect personal information. However, no internet transmission or storage system is completely secure. Please take care when sending information to us and avoid including information that is not necessary for your enquiry.

11. Cookies

Cookies are small text files placed on your device when you visit a website. They help a site work properly and can help its owners understand how the site is used.

apyDevs may use strictly necessary cookies to deliver, secure and remember essential website functions. Where we introduce optional cookies, such as analytics or marketing cookies, we will ask for your consent before they are placed. You can also manage or delete cookies through your browser settings; doing so may affect some website features.

Third-party services that you choose to use through this site may set their own cookies. Their use of cookies is governed by their own privacy information.

12. Changes to this policy

We may update this policy from time to time to reflect changes to our services, website or legal obligations. The latest version will always be published on this page, with the date of the most recent update shown at the top.